Alaska Airlines has officially unveiled its first Boeing 787-9, marking a new chapter in the group’s growth strategy.
The aircraft is the first of a total of 17 787 Dreamliner jets originally ordered for Hawaiian Airlines, which was recently acquired by the group.
In December 2023, Alaska Air Group announced the acquisition of Hawaiian Holdings, a move that expanded the group’s presence in the long-haul market. Despite the transaction, Hawaiian will continue to operate as an independent airline. Interestingly, under this reorganization, Hawaiian is expected to receive modernized Airbus A330 aircraft, while the Dreamliners will join the group’s fleet under the Alaska brand.
In August 2025, Alaska Airlines had already revealed a new livery for its Boeing 787 Dreamliner widebody aircraft, featuring shades of blue and green inspired by the northern lights. This visual identity now makes its operational debut with the newly presented 787-9.
Largest order in history with Boeing
The introduction of the Dreamliner comes at the same time Alaska Airlines confirmed the largest aircraft order in its history with Boeing. The carrier signed an agreement to purchase 105 Boeing 737-10 (737 MAX 10) aircraft and exercised options for five additional Boeing 787 Dreamliner jets. In addition, purchase rights were secured for a further 35 units of the 737-10, bringing the total 737 MAX order backlog to 174 aircraft.
The mega-order coincides with the 60th anniversary of the partnership between Alaska Airlines and Boeing and is part of the Alaska Accelerate corporate strategy, focused on scalable growth and operational efficiency. The Boeing 737-10, the largest variant of the 737 MAX family, will play a central role in renewing the narrowbody fleet, enabling greater capacity on high-demand routes and reducing cost per passenger-kilometer.
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The new 787 Dreamliners are intended to support the expansion of the airline’s international network, with a focus on routes to Europe and Asia. According to Alaska, the transaction reinforces its strategy of fleet commonality, disciplined growth, and sustainable development of international operations.
Source and images: Alaska Airlines. This content was created with the assistance of AI and reviewed by the editorial team.
