Volkswagen has launched a new version of its best-selling product in the world — and it’s not a car, but sausages.
Since 1973, the automaker has produced its own sausages, originally served only in factory cafeterias. As their popularity grew, in 2007 they began to be sold in stores and football stadiums across Germany. In 2024, VW sold around 8.6 million packs of sausage, surpassing car sales, which totaled 5.2 million.
The new offering is a Currywurst sausage with ketchup, a traditional dish already known among workers at the Wolfsburg factory. The product is a ready-to-eat meal, microwaveable, made from pork seasoned with curry — a mix of spices like turmeric, coriander, and ginger — and comes with VW’s homemade ketchup. The sausage has a lower fat content (20%) compared to competitors (35%).
Since 2021, VW has been replacing meat options in its largest cafeteria with plant-based products, such as eggplant burgers, aiming to eliminate processed meats from its factories by 2025. Thus, sausage production will be aimed exclusively at the external market, with expanded distribution through partnerships with major German retailers, seeking to further strengthen VW’s presence in the food industry.
Source: Quatro Rodas | Photo: Volkswagen AG – Newsroom | This content was created with AI assistance and reviewed by the editorial team
