Bentley Motors has announced actress, producer, and entrepreneur Priyanka Chopra Jonas as its new global brand ambassador, in a collaboration that marks a new chapter in the communication strategy of the British luxury automaker.
The announcement was made on April 10, 2026, in Crewe, and comes alongside a brand-new campaign starring the artist.
The new advertising campaign features Priyanka in her debut role as Bentley’s lead global ambassador. Captured by Greg Williams, the brand’s co-creative director, the campaign signals a new visual and conceptual direction for the automaker, with an approach that is more personal, contemporary, and connected to creative storytelling.
Internationally recognized for her career in film, audiovisual production, and entrepreneurship, Priyanka now joins Bentley’s growing group of global ambassadors. Other names already linked to the program include co-creative directors Greg Williams and Mai Ikuzawa, who were announced by the brand in September last year.
According to the automaker, the campaign begins rolling out this weekend and will be complemented in the coming weeks by a new film in which Priyanka speaks directly to the camera about her life, career, and creative vision. The project also includes a series of photographs developed as part of the company’s new communications strategy.
Filmed at Sony Studios in Los Angeles, the material adopts a documentary-style and intimate tone, showing a spontaneous conversation between Priyanka and Greg Williams. Throughout the scenes, a Bentley Continental GT appears subtly, reinforcing the model’s presence within a context of elegance and sophistication without shifting the focus away from the personal narrative.
According to Bentley, the choice of Priyanka Chopra Jonas is intended to bring the brand closer to a global audience through a personality with strong international presence, a distinct identity, and values aligned with the world of contemporary luxury. In addition to her work in Hollywood and global productions, the artist is also a New York Times bestselling author, investor, and UNICEF goodwill ambassador.
In a statement released by the brand, Priyanka said she has always felt drawn to Bentley’s commitment to craftsmanship and storytelling, highlighting the intentionality behind every detail. According to her, the collaboration happened naturally by bringing together shared values and a mutual admiration for the creative process.
With this new move, Bentley reinforces its global positioning strategy by associating its image with names of major cultural and media relevance, betting on campaigns that combine luxury, authenticity, and international appeal.
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Source and images: Bentley. This content was created with the help of AI and reviewed by the editorial team.
