
BMW Motorrad officially presented the new BMW R 1300 R Superhooligan during the 84th Daytona 200 weekend.
The model was developed as a tribute to the 50th anniversary of the brand’s first Superbike victory at Daytona, achieved by Steve McLaughlin on March 6, 1976.
In the same season, Reg Pridmore won the first AMA Superbike Championship, both competing on the iconic BMW R 90 S for the Butler & Smith team.

Custom Speed Shop project blends past and present
The BMW R 1300 R Superhooligan was developed by a select team from the BMW Motorrad Custom Speed Shop as a direct tribute to the historic 1976 victory. The project retains the technical base of the BMW R 1300 R, equipped with a 145 hp (107 kW) engine, while reinterpreting its elements in the design language of a contemporary naked superbike.
The appearance incorporates clear references to 1970s racing motorcycles, such as:
- Race number panels
- Wide handlebars
- Graphic elements inspired by the R 90 S
The number 83, used on the Superhooligan, references McLaughlin’s victory. Components such as front fenders and tank side panels follow the classic palette of the original R 90 S.

High-performance components and focus on dynamics
The Superhooligan was conceived with strong emphasis on performance. Key technical highlights include:
- BMW M 1000 RR carbon front wheel
- Fully adjustable Wilbers inverted suspension with 30 mm extension
- Adjustable rear shock with blue-finished spring
- Brake calipers inspired by BMW M
- Akrapovič titanium exhaust system with carbon tip
- Carbon fiber components by BMW Motorrad and Ilmberger
- Adjustable Advik levers
According to the manufacturer, the model can reach up to 275 km/h and offers a riding experience close to that of a superbike.

With the R 1300 R Superhooligan, BMW Motorrad strengthens its link between tradition and innovation, connecting its racing heritage to its current presence in competitions such as the Mission Foods Super Hooligan series, part of MotoAmerica.
Source and images: BMW Motorrad. This content was created with the help of AI and reviewed by the editorial team.
