Nissan unveils new electric JUKE and bets on a historic shift in the compact SUV segment

JUKE. Photo: Nissan
JUKE. Photo: Nissan

The third generation of the model arrives fully electric, will be produced in the United Kingdom, and becomes a key element in the brand’s push to accelerate its electrification in Europe.

Nissan has officially unveiled the new all-electric JUKE, marking the beginning of a new phase for one of its most well-known models in Europe. Presented during the Nissan Vision Event in Japan, the compact crossover enters its third generation with a fully electric proposal and takes on a strategic role in the brand’s push to expand its presence in the zero-emission vehicle market.

The transformation is significant. Since its debut in 2010, the JUKE has stood out for its unconventional design and for helping popularize the compact crossover segment across Europe. Now, in this new generation, the model abandons conventional engines to fully embrace the electrification era.

According to Nissan, the new electric JUKE will be built on the CMF-EV platform and produced at the Sunderland plant in the United Kingdom, one of the automaker’s most important hubs for its electrified operations. The facility already has experience in developing electric vehicles and is expected to play a central role in producing the new model.

JUKE. Photo: Nissan
JUKE. Photo: Nissan

The launch is part of a broader strategy by Nissan to strengthen its electric lineup in Europe. The new JUKE joins an expanding range that includes the new MICRA, the third generation of the LEAF, the Ariya, the Townstar, and a future A-segment electric model. This allows the company to cover different consumer profiles as the European EV market continues to evolve.

Another highlight is that the JUKE EV will feature Vehicle-to-Grid technology, a system that allows the vehicle to interact with the electrical grid, reinforcing Nissan’s vision of integrating its cars into the future energy ecosystem.

Despite the acceleration toward electrification, the manufacturer made it clear that it will continue to offer hybrid alternatives in its lineup. Models with e-POWER technology, such as the Qashqai and the JUKE HEV, will remain relevant for consumers who are not yet ready to transition fully to a pure electric vehicle.

JUKE. Photo: Nissan
JUKE. Photo: Nissan

For Nissan, Europe remains at the center of its global electrification strategy. The brand highlights that its plan involves not only production but also design, engineering, and development carried out within the region itself, with operations in the United Kingdom, Spain, and Germany.

The model’s global debut took place during the Nissan Vision Event, where the company presented its long-term direction, launch timeline, and the technologies that will support its next steps. The new electric JUKE is expected to launch in spring 2027.

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Source and images: Nissan. This content was created with the help of AI and reviewed by the editorial team.

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