Yamaha, known for its reliability and presence in the motorcycle market, recently introduced a new corporate logo, but the change isn’t as radical as one might expect.
The new logo is a simpler, flatter version of the old one, featuring the traditional three tuning forks arranged in a circle, now in a 2D style. While it’s a more modern design aligned with digital trends, it still retains the brand’s essence with no major transformations.
This change is part of Yamaha’s 70th-anniversary celebrations, and the company took the opportunity to remind everyone of its racing legacy with an alternative logo referencing the first race number plates used in the brand’s competitions in the 1950s. Yamaha’s aim is to project a cleaner, more contemporary image, adapting to modern graphic design that favors simple, monochromatic layouts typical of younger generations.
Despite all the logo changes, the brand’s focus remains on its motorcycles, which continue to be the main stars. Yamaha is focusing on providing value not only through its products but also through its services, reinforcing its long-term corporate strategy.
Source: Ride Apart | Photo: X @yamaha_bike | This content was created with the help of AI and reviewed by the editorial team
