Vibrant Colors Gain Ground and Change Trends in the Automotive Market (azerbaijan_stockers – Freepik)
In 2024, car colors underwent a significant shift, with warm tones gaining popularity. This may reflect a desire for more comforting and positive elements after the pandemic, with vibrant colors symbolizing renewal.
According to the BASF Color Report, yellow, for example, doubled its share in the global market, boosted by choices like the launch of the Fiat Grande Panda. Additionally, green regained its place at the top of preferences, while beige stood out in Europe, almost doubling its share.
The EMEA region (Europe, Middle East, and Africa) maintained neutral colors as dominant, with gray and black leading, but beige made a strong comeback. In the Americas, gray replaced white as the most popular color, especially in the United States and South America, showing a preference for large, sophisticated cars. Meanwhile, black saw a slight decline, while blue and green colors grew slowly.
In the Asia-Pacific region, black remained dominant, but the big highlight was yellow, which also doubled its market share, being widely adopted by local manufacturers.
Additionally, more subtle colors, such as pastels, have started to become more common, especially in electric vehicles, where color plays an important role in the perception of innovation and sustainability.
In the used car market, vibrant colors like yellow and orange tend to hold their value better, unlike black and white, which, due to high availability, depreciate faster.
Source: Motor1.com | Photo: Freepik | This content was created with the help of AI and reviewed by the editorial team
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