Vespa has announced a major celebration to mark the brand’s 80th anniversary, turning Rome into the main gathering point for fans and owners of the iconic Italian scooter from June 25 to 28, 2026.
The event, called “Vespa World Days 2026”, will feature parades through the streets of the Italian capital, exhibitions of historic models, cultural activities, meetings of owners’ clubs, and a series of events dedicated to the history of the brand founded in 1946 by Piaggio.
According to the organizers, the choice of Rome is intended to reinforce Vespa’s connection with Italian culture. Over the course of eight decades, the scooter has become an international symbol of urban mobility and lifestyle, appearing in films, advertising campaigns, and productions that helped popularize its image far beyond Italy.
The program is expected to bring together official Vespa clubs from several continents, as well as collectors and enthusiasts who will travel to the city riding their own vehicles. Organizers anticipate a significant boost to local tourism during the four days of festivities.
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Source and images: Vespa. This content was created with the assistance of AI and reviewed by the editorial team.
