Trump’s tariffs put the future of Alfa Romeo and Maserati at risk, and Stellantis is considering selling the brands (Instagram @alfaromeoofficial)
Stellantis is going through a difficult period after a sharp decline in sales and revenue last year, which led to the sudden departure of CEO Carlos Tavares.
The recent tariffs imposed by the United States, under the management of Donald Trump, have further worsened the situation, especially for the brands Alfa Romeo and Maserati, which were already facing difficulties in the market. In response, Stellantis hired the consulting firm McKinsey & Company to evaluate strategies in light of the new tariff environment.
The sales of these two luxury brands were disappointing in 2024: Alfa Romeo sold only 8,865 vehicles in the U.S., while Maserati sold just over 11,000 units worldwide, with fewer than 5,000 in the North American market.
With a 25% tariff on imports now in place, affecting all models of these Italian brands, profitability and competitiveness have dropped significantly. Therefore, Stellantis is reportedly considering everything from strategic partnerships to the possible sale of the brands.
Despite the difficulties, Alfa Romeo continues to develop new versions of the Stelvio and Giulia, planned for 2027. Meanwhile, Maserati, which had planned its transition to electric vehicles, canceled the MC20 EV model due to market uncertainties. The future of both manufacturers will depend directly on the maintenance or suspension of U.S. tariffs, which could impact not only these brands but the entire global automotive industry.
Source: Motor1.com | Photo: Instagram @alfaromeoofficial | This content was created with the help of AI and reviewed by the editorial team
