Toyota leads the ranking of the most valuable automakers, while Tesla loses global strength (Instagram @toyota)
Toyota remains the most valuable automaker in the world, reaching a brand value of $64.7 billion, a 23% increase compared to the previous year, according to Brand Finance’s study.
In contrast, Tesla suffered a 26% decline, being valued at $43 billion and falling to the fourth position, behind Toyota, Mercedes-Benz, and Hyundai Group. The research considered factors such as public opinion and licensing agreements to evaluate brands.
Tesla faces challenges related to its vehicle lineup, considered outdated, and the polarizing image of CEO Elon Musk, factors that have affected its recommendation score, especially outside the United States. While maintaining strong loyalty among U.S. consumers, the brand has lost ground in Europe, being surpassed by competitors like Mercedes-Benz and BYD in purchase considerations.
David Haigh, CEO of Brand Finance, pointed out that Tesla’s appeal is weakening, which may impact its sales and prices. To recover, the automaker needs to launch innovative products that attract the public and reduce the negative impacts associated with Musk’s leadership.
Source: Olhar Digital | Photo: Instagram @toyota | This content was created with the help of AI and reviewed by the editorial team
