Toyota abandons the name “Prime” and simplifies the nomenclature of plug-in hybrids

Toyota drops the Prime name and simplifies the naming of plug-in hybrids
Toyota drops the Prime name and simplifies the naming of plug-in hybrids (HY ART / Unsplash)

The Toyota has decided to drop the “Prime” name for its plug-in hybrid versions, opting to call them simply RAV4 Plug-in Hybrid and Prius Plug-in Hybrid.

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This change aims to facilitate the identification of powertrain options for consumers, making it easier to understand what each model offers.

The name “Prime” was introduced in 2017 with the Prius Prime, and the RAV4 Prime was launched in 2019, standing out for its power and performance. Although it seemed attractive, the naming complicated consumer understanding of the vehicles.

The new naming convention keeps the RAV4 and Prius Plug-in Hybrid models unchanged until 2025, maintaining features such as all-wheel drive, an electric range of approximately 67 kilometers, and average efficiency of up to 16 km/l for the RAV4, while the Prius offers 220 hp, 70 kilometers of electric range, and up to 22 km/l, depending on wheel size.

Source: Motor1.com | Photos: Unsplash | This content was created with the help of AI and reviewed by the editorial team

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