Kia has announced that the Soul will be officially discontinued for the 2025 model year.
The controversial model, which received its latest generation in 2020, will end production at the end of this month in South Korea, where it had been produced since the launch of the first generation in 2010.
The first two generations of the Soul were true successes for Kia. Its ultra-boxy and bold design helped the brand move away from its bland design image, offering a car with a more distinctive look in its lineup.
The company sold over 1.5 million Souls in the United States over more than a decade. Unfortunately, sales have since plummeted. Kia sold only 52,397 units in 2024, a 14% decrease from 2023, and 40,408 units in the third quarter of this year.
Still, last year’s Soul sales were higher than several other Kia models, with the Soul outperforming the Niro by a considerable margin and nearly matching the Seltos in sales.
Additionally, the Soul was Kia’s most affordable model for the 2025 model year, with a starting price of just $21,935. With its discontinuation, the entry-level position will be taken over by the Kia K4, which starts at $23,185 for 2025 and is expected to add a hatchback model for the 2026 model year.
Photo and video: Kia. This content was created with the help of AI and reviewed by the editorial team.
