Tesla Cybertruck loses sales leadership in the US to the Ford F-150 Lightning (Instagram @teslamotors)
The Tesla Cybertruck, known for its futuristic design and promise of high technology, began its journey with high expectations in the North American market. However, just over a year after deliveries began, the model is facing a decline in sales in the United States.
In the first quarter of 2025, the electric pickup lost its market leadership to the Ford F-150 Lightning, which registered more units sold during this period.
Despite the loss of momentum, the Cybertruck is still a relatively new product, which helps explain certain delivery limitations. Since its debut in November 2023, the vehicle experienced sales growth for three consecutive quarters. Although this trend has stagnated recently, the increase in registrations compared to the beginning of 2024 is still seen as a positive sign.
The competition with Ford is particularly challenging, as the F-150, whether electric or combustion, has a strong tradition in the American market.
Moreover, Tesla’s situation is delicate, with rumors about Elon Musk stepping down from the company’s leadership and a drop in stock value, which makes the 2025 outlook even more unstable for the automaker.
Source: Olhar Digital | Photo: Instagram @teslamotors | This content was created with the help of AI and reviewed by the editorial team.
