Ford faced a tough 2024 in Europe, with declining sales and a reduced market share of 3.3%, far behind brands like Hyundai, Kia, and Toyota.
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Ford aims to become the “Porsche of off-roads” with expansion strategy and new models
Ford has a clear goal to become the world’s leading off-road brand, with CEO Jim Farley stating that the company wants to be the “Porsche of off-roads”.
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