During Miami Art Week, Lamborghini unveiled the Urus SE with a custom design inspired by Miami and graffiti, showcasing the work of the brand’s Ad Personam studio.
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Ford patents in-vehicle advertising system, but technology raises concerns about drivers’ privacy
Ford has patented a new system that allows advertisements to be displayed inside vehicles, using data such as destination, route, speed, and trip history to personalize the ads and choose how many to display on the car’s screens.
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The new generation of Apple CarPlay promises to revolutionize integration and customization in cars
Apple is set to launch the next generation of CarPlay, initially introduced in 2022. During this year’s Worldwide Developers Conference (WWDC), the company highlighted customization as the main focus of the new system.
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