Stellantis faces challenges in managing its 14 brands after reporting unsatisfactory results for the first half of 2024.
With a sales drop of over 50% for Maserati, CEO Carlos Tavares indicated that unprofitable companies might be eliminated.
Chief Financial Officer Natalie Knight also mentioned that Maserati could be sold in the future, citing the search for a new “home” for the brand, which sold only 6,500 cars up to June this year compared to 15,300 the previous year.
With a troubled history since its founding in 1914 and several ownership changes, Maserati is under the control of Stellantis following the merger of Fiat Chrysler Automobiles with the PSA Group in 2021. The future of the brand seems uncertain regarding new model launches, with the electric MC20 scheduled for next year but no other launches until 2027.
Given these difficulties, it is unclear if there will be interested buyers for Maserati, although Ferrari, which previously controlled the brand, might be an option despite being focused on its own electric projects.
Source: Motor1.com | This content was created with the help of AI and reviewed by the editorial team.