A salesperson appeared on his TikTok profile to explain that he is having difficulty selling a Ford F-150 pickup, even though the vehicle is $5,000 below the MSRP.
In the video, salesperson Justin Prinzback gave a full tour of the 2023 Ford F-150 that, according to him, has been at the dealership for months. While showing the vehicle, Prinzback highlighted some of the weaknesses of Ford’s pickup.
“If I had to guess why this truck is still sitting in the lot, I’d say there are three things people expect from an XLT that this one doesn’t have: heated seats, a larger touchscreen, and the center console that I know some people like,” he said.
The 2023 Ford F-150 shown by Prinzback has low mileage, an impeccable body, and no visible signs of misuse—features that would have made it an easy sale in the past. However, the lack of comfort features seems to be turning potential buyers away.
Additionally, according to commenters, competition with new trucks has been very strong in recent years. In the U.S., incentives for purchasing new pickups have returned in full force, including cash discounts and subsidized financing that drastically reduce the gap between new and used vehicle prices.
For this reason, even though the Ford F-150 in the video is $5,000 off market value, some users noted that buyers generally prefer new vehicles unless there is a “really big difference” in price.
Photo and video: TikTok @prinzofwheels. This content was created with the help of AI and reviewed by the editorial team.
@prinzofwheels I can only think of 1 reason why a vehicle $5k below market hasn’t sold yet. #cardealership #carsalesman #carsales #carbuying ♬ original sound – PrinzOfWheels
