Royal Enfield has launched an innovative customization program, initially available in India, allowing customers to create a bespoke Classic 350 directly from the factory.
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Called Royal Enfield Factory Custom, this service allows customers to shape the design of their Classic 350 with the help of the brand’s design team through an online and in-person collaboration process.
Interested parties must fill out a form on the official website and pay a fee of about $60 to register.
The program offers customization options such as paint, decals, badges, graphics, seats, and seat covers, but does not include significant structural modifications. Royal Enfield clarifies that the customization only covers aesthetic parts and that the program is currently limited to the Classic 350 model, with plans to expand to other models in the future.
Source: RideApart | Photos: Instagram (@royalenfield) | This content was created with the help of AI and reviewed by the editorial team