While competitors like Ford, Toyota, and Nissan already offer mid-size trucks, Ram still does not have a model in this category.
Tim Kuniskis, the brand’s CEO, expressed great interest in changing this situation, highlighting the need for a more affordable option for consumers, especially with the increasing prices of full-size trucks. He mentioned that the Ram Classic, once a more affordable alternative, is no longer available, further widening the gap in the brand’s lineup.
Rumors about a new mid-size truck from Ram have been circulating for years. In 2023, it was suggested that a truck could be built at the former Jeep Cherokee plant in Illinois, but the factory remains closed and is expected to reopen only in 2028, with no clear information on what will be produced there.
Currently, Stellantis, the group to which Ram belongs, has ready models that could be adapted, such as the Ram 1200, based on the Fiat Titano, and the Rampage model, which competes more directly with the Ford Maverick.
Although Kuniskis has not confirmed concrete plans, he made it clear that he is enthusiastic about the project, hinting that something may be in development. According to him, a capable and well-designed mid-size truck would be ideal for filling the gap in Ram’s portfolio, responding to the growing demand for more economical alternatives in the truck segment.
Source: Motor1.com | Photo: Instagram @ramtrucks | This content was created with the help of AI and reviewed by the editorial team
