After an unsuccessful bet on the electric vehicle market, the German automaker Porsche confirms one of the worst profit declines in its history and plans the return of combustion engine models.
Porsche revealed this week that its operating profit dropped 99% in the first three quarters of 2025 compared to the same period in 2024.
According to the company’s financial report, profit fell from €4.035 billion to just €40 million.
The automaker attributed the sharp decline to challenging conditions in the Chinese market, extraordinary battery production costs, and tariffs imposed by the United States on European electric vehicles.
| Porsche AG Group | 1st to 3rd quarter 2025 | 1st to 3rd quarter 2024 | Change | |
| Revenue | €26.86 billion | €28.56 billion | -6.0% | |
| Operating profit | €40 million | €4.035 billion | -99.0% | |
| Operating return on sales | 0.2% | 14.1% | ||
| Deliveries to customers | 212,509 | 226,026 | -6.0% | |
Strategic retreat and return to combustion engines
As part of the realignment of its product strategy, Porsche plans to expand its lineup to include more combustion and plug-in hybrid vehicles. Conversely, due to delays in the expansion of electric mobility, the market launch of some fully electric vehicles is expected to occur at a later date.
“Our results this year reflect the burdens arising from our strategic reorientation. However, these measures are essential. We consciously accept temporarily weaker financial indicators to strengthen Porsche’s resilience and profitability in the long term,” said Jochen Breckner, member of the Executive Board for Finance.
In particular, the development of the new planned platform for electric vehicles will be rescheduled for the 2030s. The platform will be technologically redesigned in coordination with other brands of the Volkswagen Group.
Source and images: Porsche. This content was created with the help of AI and reviewed by the editorial team.
