Mini faces a 21.5% drop in sales in 2024 due to recall and model overhaul (Instagram @mini)
In 2024, Mini saw a 21.5% decrease in sales, with numbers dropping from 33,497 to 26,299 units.
This result was impacted by several factors, including the overhaul of the model lineup with the launch of the new Cooper and Countryman, and the discontinuation of the Clubman. Additionally, Mini had issues with a large-scale recall from the BMW Group, involving brake system issues affecting both new models and older stock.
The recall and suspension of sales further worsened the situation, leaving dealerships with no inventory to sell. Although Mini began producing cars with updated brake components in August, many older vehicles still needed repairs, and some models, such as the Cooper Convertible and John Cooper Works version, had yet to arrive in the United States.
Despite the challenges in 2024, Mini is optimistic for 2025, with a refreshed portfolio and hopes that the electric Countryman SE will attract new customers. While Mini cars are not the cheapest, the brand believes that the growing trend of purchasing smaller, more affordable vehicles in the U.S. will help boost sales, with the hope that 2024 will be the low point before a recovery.
Source: Motor1.com | Photo: Instagram @mini | This content was created with the help of AI and reviewed by the editorial team
