Mercedes unveils its new luxury model from the Mythos brand scheduled for 2025.

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Mercedes reveals its new luxury model from the Mythos brand scheduled for 2025 Mercedes reveals its new luxury model from the Mythos brand scheduled for 2025 (Instagram / @mercedesmaybach)

The Mercedes announced that its first ultra-luxury brand model, Mythos, will be launched in 2025, outlining a new era of exclusive cars.

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The inaugural vehicle will be a speedster based on the SL, seemingly even more luxurious than the existing AMG and Maybach variants.

With already high prices for AMG SL models, it is expected that the Maybach SL will easily surpass $200,000, and the Mythos could possibly reach $300,000, targeting a market of collectors and dedicated enthusiasts.

The Mythos has been conceived as a sub-brand dedicated to highly exclusive collectible cars, aligning with other luxury manufacturers such as Bentley, Aston Martin, Ferrari, and McLaren. The increase in sales of the Maybach division in 2023 encouraged Mercedes to expand its luxury product line, aiming for an even more exclusive segment.

Meanwhile, other automakers like BMW are expanding their luxury brands, such as Rolls-Royce and the newly acquired Alpina, to fill gaps in the luxury market.

Fonte: Motor1.com

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