Mercedes-Benz SL Sales Plunge 56% in 2024, While AMG GT Sees Growth (Instagram @mercedesbenz)
Sales of the Mercedes-Benz SL plunged 56% in 2024, with only 1,608 units sold in the United States throughout the year!
In contrast, the GLE SUV, the brand’s best-selling model, achieved similar weekly volumes, while Ford sold more F-Series trucks in a single day.
Launched in 2021, the SL is a niche roadster that combines power and luxury, as seen in the hybrid SL 63 S E Performance version, but its high starting price, above $200,000, limits its audience.
While the SL faces difficulties, the high-performance, expensive car market is not experiencing a widespread decline. The Mercedes-AMG GT saw a 77% increase in sales, with 3,491 units sold in 2024. Despite including both two- and four-door versions, the GT continues to show strength in the high-performance car segment, even with its high prices.
Overall, Mercedes-Benz saw positive results in the U.S. in 2024, with a 9% increase in total sales, driven by SUVs and the luxury segment. Mercedes-Benz USA CEO Dimitris Psillakis highlighted the success of AMG model sales and the iconic G-Class, which reached record numbers and reinforced the brand’s strength in a competitive market.
Source: Motor1.com | Photo: Instagram @mercedesbenz | This content was created with the help of AI and reviewed by the editorial team
