The Mercedes-Benz is preparing for one of the most intense periods in its history, even while facing a decline in sales, with a 3% drop in 2024 and a 6.2% drop in the first half of 2025.
The German brand announced the largest launch program ever, with 18 new models scheduled for next year, including both combustion and electric versions across various segments. The initiative aims to reverse the negative numbers and renew its presence in the global market.
Among the novelties are redesigns of traditional models, such as the Class C, GLC, Class S, and EQS, as well as electric versions of the GLA and GLB SUVs. Mercedes also confirmed the arrival of a new “smaller brother” of the G-Class, nicknamed the “Little G.”
The strategy covers everything from entry-level models to luxury ones, with launches also planned for 2027. The AMG line will stand out with its first electric vehicles and a new V8 combustion engine expected to debut by the middle of the next decade.
In addition to the launches, the brand will unify the visual language of both electric and combustion models, abandoning the distinctive aerodynamic elements of the EQ line. This decision reflects a strategic reassessment by Mercedes, which aims to balance innovation with commercial appeal.
Even with uncertainties about the future of sporty versions like the C63, the brand promises diversity to attract different consumer profiles.
Source: Motor1.com | Photo: Instagram @mercedesbenz | This content was created with the help of AI and reviewed by the editorial team
