Lamborghini is facing intense demand for its Urus and Revuelto models, with waiting lists extending to 2026 and 2027, respectively.
Since its launch in 2017, the Urus has become one of the brand’s greatest successes, solidifying its position as the best-selling model and an essential financial pillar for Lamborghini.
Although the Urus shares its platform with cars from other brands within the group, such as the Audi Q8, its success has allowed Lamborghini to fund the development of other high-performance models. The recent plug-in hybrid version of the Urus has not diminished customer interest, ensuring enough orders to keep it going until 2025.
The Revuelto supercar, with a hybrid V-12 engine, also attracts many buyers, despite the long waiting time. Lamborghini has captured customer interest with the exclusivity of V-12 engines, which are becoming increasingly rare in the market.
The brand is also developing a new model, the Temerario, as a successor to the Huracan, and it was well-received during its debut at the Monterey Car Week. This time, the model’s development was done without collaboration from the Audi R8, something that was only possible due to the financial success driven by the Urus.
In 2023, Lamborghini reached record sales, delivering over 10,000 vehicles, and 2024 is set to surpass this figure. From January to September this year, Lamborghini achieved its best-ever performance, with an 8.6% increase compared to the same period last year. With these figures, the Italian brand strengthens its status of excellence and the high demand for its cars, both for existing models and upcoming launches.
Source: Motor1.com | Photo: Instagram @lamborghini | This content was created with the help of AI and reviewed by the editorial team