In 2024, Lamborghini sales surpassed those of Bentley, a first in the Volkswagen Group era.
The Italian brand delivered 100 more cars than its British competitor, totaling 10,700 units, while Bentley recorded a significant 21.5% drop, with 10,600 vehicles sold.
Historically, Bentley has always led, especially before Lamborghini launched the Urus SUV in 2018. In previous years, such as 2014 and 2016, Bentley’s sales were three to four times higher.
Bentley’s decline can be attributed to factors such as the discontinuation of the W-12 engine and the transition to new generations of models, like the Continental GT, which typically slows down sales. Additionally, Lamborghini benefited from growth driven by the Urus, solidifying its position with record sales in recent years.
Both brands plan to expand their lines with electric vehicles, but launches have been delayed. Lamborghini’s electric GT, named Lanzador, has been rescheduled for 2029, while Bentley’s electric “Urban SUV” will arrive in 2026. Despite these challenges, Lamborghini has achieved a significant milestone, demonstrating how luxury SUVs can transform the automotive market.
Source: Motor1.com | Photo: Instagram @lamborghini | This content was created with the help of AI and reviewed by the editorial team