Lamborghini recorded a historic sales record in 2025, with more than 10,000 units registered worldwide.
According to the website Motor 1, the brand sold a total of 10,747 cars in 2025. In 2015, Lamborghini sold only 3,245 vehicles, which means sales by the Italian manufacturer more than tripled over a decade.
While Lamborghini does not disclose specific results for each model, it is speculated that the Urus was the main contributor to the recorded sales figures.
What we do know is that the main markets for the Italian manufacturer were Europe, the Middle East, and Africa (EMEA). Of the 10,747 units sold worldwide, 4,650 were delivered to this region alone.
The Americas followed in second place with 3,347 units sold, while the Asia-Pacific (APAC) region completed the podium with the remaining 2,750 cars.
“Despite challenging market conditions, we are very proud of the results achieved in 2025, which confirm Lamborghini’s ability to stand out even in a complex global environment,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.
It is worth noting that, as a luxury brand, Lamborghini is not pursuing sales volume. While celebrating its recent success, the Italian manufacturer’s strategy appears to remain focused on exclusivity.
“This approach is not aimed at volume peaks, but allows us to consolidate the results achieved after the growth of recent years,” Winkelmann added.
Photo: Lamborghini. This content was created with the help of AI and reviewed by the editorial team.
