Jaguar records historic sales drop in Europe in 2025 (Ralf Schlegel – Unsplash)
Jaguar is going through a brand restructuring phase and, as a result, has drastically reduced its vehicle lineup, which has led to very low registration numbers in Europe.
In April, only 49 new Jaguars were registered on the continent, a drop of 97.5% compared to the same month last year. Year-to-date in 2025, registrations total 2,665 units, a decline of 75.1% compared to the first four months of 2024.
This sharp decline is not surprising since Jaguar has ended production of several key models, such as the F-Type, XE, and XF, and suspended new car sales in its home country at the end of last year. The expectation is that the brand will launch a new generation of vehicles, including the Type 00, but this is expected to take about another year.
Despite Jaguar’s weak results, Jaguar Land Rover (JLR) as a whole has posted strong financial performance, recording its highest profit in ten years with \$3.33 billion in the last fiscal year. The company sold over 270,000 Land Rover vehicles, far surpassing Jaguar’s global sales of around 27,000 units. In the first quarter of 2025, Jaguar’s sales dropped nearly 48%, but JLR’s total sales grew by 1.1%, driven by a 14.4% increase in North American sales.
Source: Motor1.com | Photo: Unsplash | This content was created with AI assistance and reviewed by the editorial team
