Jaguar is undergoing a radical transformation as it prepares to become an exclusively electric brand by 2025.
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As part of its “Reimagine” strategy, the company will discontinue six models by the end of this year: XE, XF (sedan and wagon), F-Type, E-Pace, and I-Pace. This decision aims to focus on more profitable vehicles, as the current models have been less lucrative.
The exception is the F-Pace, which will remain temporarily but is also destined to be replaced by a larger electric SUV in the future.
To achieve its goals, Jaguar plans to launch new electric models based on the JEA platform, specifically designed for its luxury electric cars. These vehicles promise innovations such as four-wheel steering, all-wheel drive, and fast charging.
Additionally, the brand is revising its design, adopting a minimalist aesthetic that contrasts with its previous combustion models. While the transition to electric vehicles is risky, Jaguar aims to position itself as a direct competitor to Bentley, even with expectations to sell fewer than 50,000 cars per year.
Source: Motor1.com
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