The Chinese brand’s SUV led the British market in March, leaving rivals behind and showing that, sometimes, the car many people are still trying to pronounce is already outselling well-known names
The UK automotive market gained a new protagonist in March 2026 — and it wasn’t exactly one of the traditional names that usually dominate the rankings. The JAECOO 7 was confirmed as the country’s best-selling new car during the period, according to the latest data released by the Society of Motor Manufacturers and Traders (SMMT).
There were 10,064 units registered in March alone, a figure that helped the brand reach 12,034 total sales for the month. Year-to-date, the JAECOO 7 has already accumulated 15,569 units sold. Not bad for a brand still considered new by many in the British market.
The achievement is even more striking because the model had already been appearing frequently among the best-sellers since September 2025, but this was the first time it reached first place. And not by a small margin: in March, the SUV sold 70 percent more than its closest competitor. In other words, it wasn’t a narrow win. It was almost a statement.
Much of this performance came from strong acceptance among both private consumers and fleet buyers. According to JAECOO UK, 55 percent of JAECOO 7 sales were retail, while an impressive 85 percent of all units sold during the month were the plug-in hybrid version with the SHS-P system. On its own, the model achieved a 2.66 percent market share across the entire UK automotive market in March.
JAECOO UK CEO Gary Lan described the result as a milestone for the brand and credited the success to the combination of technology, design, and everyday usability. In plain terms: the car appealed to buyers, sold well, and the sales network delivered.
The JAECOO 7 is offered in the UK with front-wheel drive or all-wheel drive options, along with a 1.6-liter TGDi gasoline engine and a top-tier version featuring the Super Hybrid System. In this configuration, the SUV promises up to 745 miles of total range, including up to 56 miles in 100 percent electric mode, as well as fast charging. It’s the kind of spec sheet that helps when buyers want to save fuel without giving up the image of a modern, tech-focused SUV.
Prices start at £29,105 and go up to £35,175, with a seven-year warranty. The brand also highlights its growing network in the UK, with more than 120 retailers across the country. In other words: it’s not enough to sell well—you also need to look like you’ve been around for a while.
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Source and images: JAECOO UK | Society of Motor Manufacturers and Traders. This content was created with the help of AI and reviewed by the editorial team.
