Honda has officially announced the cancellation of the three electric cars it planned to build in the United States, citing U.S. tariffs and volatile policies regarding fossil fuel regulations and incentives for electric vehicles as the main reasons.
The three cars are the Series 0 SUV, the Series 0 Saloon, and the Acura RSX, which were scheduled to launch in 2026. As a result of the decision, Honda admitted in a statement to the press that it expects to suffer a major financial loss due to the cancellation of the production of the three vehicles.
In addition to U.S. tariffs and volatile policies, Honda also addressed the shift in customer values in China, with buyers focusing more on software features and less on things such as fuel efficiency and cabin space.
In the statement, the Japanese manufacturer confessed that it simply could not deliver products that offered better value than those from the newest Chinese manufacturers.
Both the Hondas and the Acura were planned to be built at Honda’s factory in Ohio, in the U.S. Instead of launching the three new models, Honda provided plans to establish a “fixed cost structure appropriate for the scale,” regarding the future implementation of electric models.
In May, the automaker is planning to announce a revised medium- and long-term strategy, but it has already admitted that, as a result of the decision to cancel production of the three vehicles, it could suffer losses of up to US$15 billion. This should result in salary cuts of up to 30% for the company’s top executives for three months.
Photos: Honda / Acura. This content was created with the help of AI and reviewed by the editorial team.
