Honda reached a sales record in August, driven primarily by the success of its hybrid models and the new fully electric vehicle, the Prologue.
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Around 28% of the company’s sales in the month were from electrified models, including 5,401 units of the Prologue, which has already outpaced competitors like the Hyundai Ioniq 5 and the Kia EV6.
This performance is impressive, especially considering that the Prologue is essentially a rebadged Chevrolet Blazer EV, showcasing the power of the Honda brand in attracting consumers to electric vehicles.
Honda’s strategy has been to position hybrid models as a premium option within its popular vehicle lineup, such as the Accord and CR-V, which has helped increase consumer acceptance. For example, 51% of CR-Vs currently sold are hybrids, the result of a conscious effort by the brand to highlight the long-term benefits and superior driving quality of hybrids. Additionally, the launch of the Civic Hybrid is expected to further boost electrified model sales in the coming years.
However, the recent highlight is the Prologue EV, which has made a strong debut in the long-range electric vehicle market. Although Honda was slow to release its own EV, it has capitalized on the moment and the trust built over 20 years of producing hybrids.
The continuation of this success will depend on Honda’s ability to sustain demand for the Prologue and to launch its first long-range EV fully made in the United States in the future.
Source: InsideEVs | Photos: Instagram (@honda) | This content was created with the help of AI and reviewed by the editorial team.