BMW launched a captivating commercial during the Super Bowl halftime, starring the iconic actor Christopher Walken.
+ Click here to watch the commercial
The advertisement, which quickly went viral on social media, featured Walken in a creative sequence where he confronts people on the street trying to imitate him under the powerful slogan “ACCEPT NO IMITATIONS”.
The commercial had a significant impact, not only for its innovative approach and Walken’s charisma but also for the product it promoted – the first fully electric BMW 5 series. BMW took advantage of the Super Bowl stage, known for its memorable commercials and massive audience, to announce its triumphant entry into the electric vehicle market.
Photo and video: Reproduction Twitter @BMWUSA