Hertz hides rubber duckies in rental Jeeps and gives prizes to those who find them (Instagram @hertz)
Hertz is running a special promotion with the Jeep Wrangler 4xe, its new addition to the rental fleet for summer.
The company has hidden rubber duckies inside some vehicles as part of a campaign inspired by a tradition among Wrangler owners called “ducking,” where owners place rubber ducks on the hoods of other Jeeps as a gesture of camaraderie.
Those who rent one of these Wranglers and find a duck can receive discounts or upgrades, although Hertz does not specify exactly what the rewards are.
The ducks are specially customized for this promotional campaign and can be kept by customers, including for participating in the traditional game among Wrangler owners.
This initiative is part of Hertz’s efforts to revamp its image following controversies involving wrongful arrests of customers falsely accused of vehicle theft, which resulted in a $168 million settlement. The company has a history of offering themed or special edition vehicles, such as Shelby Mustangs, Camaros, and Corvettes.
Source: Motor1.com | Photo: Instagram @hertz | This content was created with the help of AI and reviewed by the editorial team
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