Häagen-Dazs surprises with a fun ‘Fast & Furious’ commercial starring Vin Diesel and Michelle Rodriguez (Instagram @haagendazs_us)
Häagen-Dazs launched its first Super Bowl commercial, starring Vin Diesel, Michelle Rodriguez, and Ludacris, bringing an unexpected take on the “Fast & Furious” franchise.
In the 30-second ad, titled “Not so fast. Not so furious“, the opening scene suggests an adrenaline-filled race but quickly reveals a more relaxed moment, with Rodriguez enjoying ice cream while driving to the sound of Smokey Robinson. Ludacris then joins the duo in a Jeep Gladiator, reinforcing the lighthearted tone of the commercial.
The ad, promoted with teasers inspired by the franchise, offers no clues about the next film in the saga, which has been delayed until 2026 due to the 2023 writers’ strike.
Diesel, who has shown genuine affection for the brand, shared that his mother introduced him to Häagen-Dazs when he was a teenager and that he still enjoys the ice cream, associating it with special moments throughout his career.
While Häagen-Dazs makes its debut in Super Bowl commercials, the automotive sector will have limited presence this year, with Stellantis being the only automaker airing an ad. The absence of other brands reflects market uncertainty, making Häagen-Dazs’ campaign even more unique within the event.
Source: Car and Driver | Photo: Instagram @haagendazs_us | This content was created with the help of AI and reviewed by the editorial team