The luxury brand Genesis was ranked as the most innovative in the North American market in the J.D. Power 2025 U.S. Tech Experience Index (TXI) study, released this Thursday (21).
It is the fifth consecutive year that the manufacturer affiliated with the Hyundai group leads the ranking, which evaluates the adoption and acceptance of new technologies in vehicles sold in the United States.
In addition to first place in the overall ranking and in the premium segment, Genesis also stood out with the GV80 SUV, chosen as the model with the best connected vehicle technology.
The award-winning system was the Genesis Digital Key 2, which allows the driver to access and start the car using only a smartphone or smartwatch, through platforms such as Apple Wallet, Samsung Wallet, Google Wallet, watchOS, and Android Smart Watch.
Context and relevance
The J.D. Power study measures how consumers perceive and use innovations embedded in their cars. In the 2025 edition, Genesis achieved the highest score on the so-called Innovation Index, consolidating the brand’s strategy to invest in intuitive technological solutions that integrate easily into daily life.
Founded in 2015 as Hyundai’s luxury division, Genesis has stood out in competitive markets such as the US by betting on refined design, advanced digital features, and state-of-the-art assistance systems.
The repeated leadership in the J.D. Power ranking reinforces the perception of the brand as one of the most modern among premium manufacturers.
Source: J.D. Power | Genesis. This content was created with the help of AI and reviewed by the editorial team.
