Jim Farley, CEO of Ford, gave an interview to Automotive News and revealed why the automaker decided to leave the sedan segment.
According to him, the change was not driven by lack of demand but by the company’s inability to make a profit with sedans in such a competitive market.
“The sedan market is very vibrant. It’s not that there isn’t a market there. It’s that we couldn’t find a way to compete and be profitable. Well, maybe we can find a way to do that,” Farley told the outlet.
The end of Farley’s statement suggests that, perhaps in the near future, Ford could launch a new sedan once it finds a way to make a competitive and profitable car.
It is worth noting that Ford has not completely abandoned the sedan segment. In the Middle East, Ford still sells the Taurus as a mid-size sedan. In China, the same vehicle is sold as the Mondeo, the former name of the European Fusion.
Concerns about profitability led Ford to discontinue the Fiesta and Focus. In a September 2024 interview, Farley noted that although these cars were “loved by many customers,” the company was not making enough money from them.
Also in 2024, Farley said that Ford was “leaving the boring car business and entering the iconic vehicle business,” launching popular models like the Focus, even though it still faced profitability challenges.
At the same time, Ford Executive Chairman Bill Ford suggested that the company seems focused on reducing production costs to continue selling cars that are popular and affordable for customers.
“Can you design vehicles that are fundamentally lower cost so you can pass that on to the consumer? That’s what we’re working on,” he said recently at the Detroit Auto Show.
Photos: Ford. This content was created with the help of AI and reviewed by the editorial team.
