Ford has a clear goal to become the world’s leading off-road brand, with CEO Jim Farley stating that the company wants to be the “Porsche of off-roads”.
The company is focused on strengthening the Tremor, Bronco, and Raptor brands so that off-road vehicles represent more than 20% of its total sales.
This move reflects the strategy of moving away from the regular car market, such as the Fiesta, Focus, and Mondeo, which were not profitable enough, and focusing on more iconic and specialized vehicles.
The decision to move away from traditional car models does not mean that Ford has completely abandoned the market. The Mustang remains a central car, available globally, and the Mondeo continues to be sold in China. Additionally, the brand offers the Taurus in some regions, such as the Middle East. There are even rumors that Ford may release a four-door version of the Mustang, an idea that has not yet been discarded.
The brand is also investing in new versions of the Mustang, such as the GTD, which will compete with track versions of the Porsche 911, and the RTR, equipped with a four-cylinder EcoBoost engine.
Additionally, Ford may be planning a taller Mustang, with all-wheel drive and off-road tires, venturing into a model more focused on adventure, similar to the Porsche 911 Safari. This raised model would be equipped with an internal combustion engine and would be part of Ford’s comeback in the car market after years of hiatus.
Source: Motor1.com | Photo: Instagram @fordbronco | This content was created with the help of AI and reviewed by the editorial team