In 2023, Ferrari destroyed over 400,000 counterfeit items bearing its brand, including three cars, as part of a larger campaign against fake products.
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The Italian brand is committed to combating counterfeiting on a large scale. Among the destroyed items were also over 100,000 pieces of clothing, 91,000 glasses, 61,000 watches, 57,000 wallets, as well as perfumes, bags, shoes, belts, balls, scale models, fake scooters, and even a refrigerator.
To aid in this effort, Ferrari launched a counterfeit reward project, allowing people to report fake products in exchange for an official thank-you and a Ferrari gadget. This initiative has been successful, with reports coming in daily.
Source: Motor1.com
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