Ferrari celebrates 30 years in the Middle East with a limited edition of just six customized cars (Instagram @ferrarimiddleeast)
Ferrari launched an exclusive collection of six customized 296 GTB models to celebrate 30 years of its presence in the Middle East.
The vehicles were unveiled at the Abu Dhabi Grand Prix and retain the standard technical specifications, with a hybrid V6 biturbo engine producing 819 hp and accelerating from 0 to 100 km/h in 2.9 seconds.
The difference lies in the interior and exterior designs, which pay tribute to countries in the region: the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, with colors and finishes inspired by each nation’s cultural and natural elements.
The cars feature exclusive details, such as the metallic golden shade Arabian Golden Sheen, which covers the roof, wheels, and part of the interior, combined with beige and gold leather. Each model includes embroidered logos and the Cavallino Rampante in gold, as well as matching handbags following the personalized color scheme. A special highlight is the leather lining in the front trunk, a first for the 296 GTB model.
The brand highlighted the Middle Eastern market as one of Ferrari’s most vibrant, with younger clients who are interested in unique customizations. According to Giorgio Turri, general manager of Ferrari in the region, exclusivity is a major draw, creating demand for one-of-a-kind versions that reflect the local enthusiasts’ desire for distinction.
This collection reaffirms the importance of the Arab market to the brand and its pursuit of innovation and personalization.
Source: The Sun | Photo: Instagram @ferrarimiddleeast | This content was created with the help of AI and reviewed by the editorial team
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