In an event that seems straight out of an episode of Black Mirror, Tesla drivers reported receiving an ad for the new movie Tron: Ares on their vehicle screens.
Tesla recently partnered with Disney to promote the new film starring Jared Leto. Following the deal, Elon Musk’s company began rolling out a gradual update to the multimedia systems in its cars.
As a result, the classic Tesla model that appears in the center of the screen in GPS mode was replaced by the movie’s lightcycle, a marketing move that has been heavily criticized by drivers.
“Oh great, ads are now coming to my car,” joked one X user quoted by Electrek.
“When did Tesla start partnering with ‘woke’ companies like Disney? Didn’t Elon Musk lead a protest against ‘woke’ companies just last week?” another user complained.
Other users praised the move, saying they liked the new color scheme and even requested it to become a permanent feature.
However, the partnership remains controversial, with many arguing that it sets a precedent for ads to appear on other in-car multimedia platforms in the near future.
Photo and video: X @Tesla. This content was created with the help of AI and reviewed by the editorial team.
The grid has expanded to your Tesla — Tron: Ares update rolling out now pic.twitter.com/oQvYSAFuLM
— Tesla (@Tesla) October 10, 2025
