A 1968 Cadillac Coupe deVille that gained worldwide attention after appearing in the music video for “Peaches,” Justin Bieber’s 2021 hit, is being auctioned in the United States and already has a current bid of US$50,000.
The model had a prominent role in the music video, which has surpassed 860 million views on YouTube alone. In addition to Justin Bieber, the video also shows singers Daniel Caesar and Giveon in scenes with the classic Cadillac, which became one of the production’s most striking visual elements.
Despite the fame it gained in the pop world, the car retains much of its original appearance. The Coupe deVille, however, received some modifications, including four-wheel air suspension and a custom sound system with Bluetooth connectivity.
According to the Hemmings listing, the vehicle is in drivable condition, and the seller says there are no known mechanical issues. The auction is scheduled to end on Friday, June 5, at 6 p.m.
Under the hood, the Cadillac features a 472-cubic-inch OHV V8 engine paired with a three-speed Turbo Hydra-Matic 400 automatic transmission. The engine is believed to be probably original to the car and, when new, was rated at 375 horsepower.
The exterior was repainted black, although the identification plate indicates that the original color was Grecian White. Some elements that originally had a bright finish, such as the headlight bezels and corner lights, were also painted black, reinforcing the look used in the music video.
Inside, the red trim matches the original code indicated on the vehicle’s plate. The carpeting, vinyl coverings and other interior components appear to be in good condition, although there are light signs of use and marks from an older restoration, especially on parts of the trim and the steering wheel.
Among the custom details are an 8-ball-style gear shift knob, a retro-style radio with Bluetooth, large speakers installed in the trunk, and additional gauges to monitor oil pressure and the air suspension.
The suspension features independent electronic control on all four wheels, two air compressors, a 5-gallon tank, ASCO solenoids and an SMC inline filter. The car also uses whitewall radial tires mounted on original steel wheels with full hubcaps.
In addition to the car’s historical and cultural value, the auction also has a charitable component. Proceeds from the sale will go to the No Name Necessary foundation, created by the seller after the death of his wife, Deborah Waknin, and her friend Shannen Doherty.
According to the seller, the foundation was born from the desire to turn grief into purpose, and the sale of this Cadillac will be the first step in driving that movement forward.
Source and images: Hemmings / Handout. This content was created with the help of AI and reviewed by the editorial team.
