BMW has confirmed that the new iX3, a fully electric SUV, will be the first model built on the Neue Klasse platform, with its debut scheduled for September at the Munich Motor Show (IAA Mobility).
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The vehicle marks a new chapter for the brand, characterized by advances in connectivity, energy efficiency, and a refreshed design. According to CEO Oliver Zipse, the company plans to launch more than 40 new or updated models by 2027, covering all categories and powertrains — including electric and combustion engines — with the new visual language and tech clusters.
In 2026, a sedan based on the same architecture as the iX3 is expected to be launched, potentially previewing the next generation of the electric 3 Series. The combustion-engine 3 Series will undergo a facelift and receive the Panoramic iDrive dashboard, which will also feature in the 5 Series.
The new launches aim to boost BMW’s recovery, after the brand recorded an 8% drop in global revenue in the first half of 2025, totaling $79.1 billion. The decline was driven by lower demand in China and negative currency effects.
The automaker expects moderate recovery in the coming months, driven by a combination of lower interest rates and controlled inflation. In Europe, electrified models are expected to lead growth, while in China, the competition will be fiercer, especially in the entry-level segments. In the United States, attention turns to the potential impact of tariffs imposed by Donald Trump, although a U.S.–EU agreement to reduce taxes on vehicles and auto parts is underway, with effects expected from August, though practical outcomes remain uncertain.
Source: BMW | Photo: X @responsejp | This content was created with the help of AI and reviewed by the editorial team
「ノイエクラッセ」第一弾のBMW『iX3』が登場間近！ SNSでの反応はhttps://t.co/XYhCtl3EW5#新型車 #BMW #iX3 #X3 pic.twitter.com/bMQ6J0m1wC
— レスポンス (@responsejp) June 17, 2025
