(Crewe, February 2, 2026) Bentley kicked off its new multi-year partnership with FAT International during the FAT Ice Race, held last weekend in Zell am See.
The event marked the official presentation of the Continental GT S in action on ice and the global debut of the Bentayga X Concept, a luxury SUV concept designed for off-road use.
The Continental GT S was one of Bentley’s dynamic highlights on the frozen track. The new variant combines the GT Speed chassis with the 680 PS high-performance hybrid powertrain, positioning it as a sport-focused version within the Continental family. The model participated in the event’s display category, demonstrating its capabilities under extreme conditions.
Alongside the sporty coupe, Bentley showcased the Bentayga X Concept, a unique proposal aimed at off-road adventures. Developed in collaboration with FAT International, the concept features a 55 mm ride height lift, a 120 mm increase in track width, off-road tires, extended wheel arches, and a roof-mounted storage system.
For the FAT Ice Race, the vehicle carried a kart from the FAT Karting League and four high-powered spotlights, emphasizing the exploratory nature of the project.
In addition to the new models, Bentley brought a fleet of seven vehicles to the event, including a Bentayga Speed that competed in the traditional skijöring race, as well as historic models and special editions.
The brand also hosted an extensive hospitality activation for over 250 VIP guests, offering exclusive experiences integrating music, design, and automotive culture.
The partnership between Bentley and FAT International will continue throughout 2026, with new activations planned for the FAT Ice Race edition in Big Sky and other international events. According to the manufacturer, the collaboration reinforces the strategy of bringing the brand closer to new audiences and exploring different interpretations of performance, luxury, and adventure within its portfolio.
Source and images: Bentley. This content was created with the help of AI and reviewed by the editorial team.
