
Bentley Fragrances has announced the launch of Bentley Become Zenith, the latest addition to its luxury fragrance line.
Guided by the spirit of ambition, discovery, and innovation, the new perfume reflects Bentley’s vision of modern luxury, blending timeless craftsmanship, elegance, and sustainability into a striking olfactory creation.
A new pinnacle of sophistication
Following the success of the Bentley Become collection launched in 2024, Become Zenith emerges as the natural evolution of that journey. While the first perfume invited users to “unfold their story,” Zenith encourages them to reach the summit of their ambitions, expressing confidence and authenticity in every note.
Described as a fragrance created for relentless adventurers, Become Zenith celebrates the pursuit of excellence — an invitation to chase bold dreams with purpose and conviction.

The art of Violaine Collas
The fragrance was developed by master perfumer Violaine Collas, renowned for her refined and expressive creations. With Become Zenith, Collas combines freshness and strength, elegance and depth, resulting in a perfume that captures the essence of refined ambition.
Olfactory pyramid
The perfume opens with a vibrant burst of violet leaf, complemented by the spicy sweetness of cardamom and the velvety richness of cocoa. At its heart, soft leather, smoky papyrus, and Gayo patchouli bring structure and intensity. The base is marked by smooth vanilla, sublimolide (a sophisticated macrocyclic musk), and sensual ambergris, leaving a warm, enveloping trail — a true “second-skin” fragrance.
Olfactory notes:
- Top: Violet Leaf, Cardamom, Cocoa
- Heart: Leather, Papyrus, Gayo Patchouli
- Base: Vanilla, Sublimolide, Ambergris

Design and sustainability
The bottle design reflects Bentley’s commitment to sustainable luxury. Inspired by the sculptural bottle of the original Become, Zenith features a new purple gradient symbolizing unstoppable energy and ambition.
Among its sustainable highlights are:
- 11% post-consumer recycled glass;
- 100% recyclable aluminum cap;
- Biodegradable gradient color finish;
- Fully recyclable packaging.
Availability and price
Bentley Become Zenith Eau de Parfum will be available in a 100ml bottle, with a suggested retail price of €95.
Source and images: Bentley. This content was created with the help of AI and reviewed by the editorial team.
