Bentley turns luxury into a jewel on wheels with a new edition created in partnership with Boodles
Bentley has announced a new phase of its partnership with British jewelry brand Boodles, taking the concept of luxury personalization to a new level.
The Crewe-based brand revealed two exclusive specifications that can be applied across its entire vehicle lineup, reinforcing its strategy of combining automotive sophistication, handcrafted design, and a high level of customization.
The news follows the success of the one-off “Be Boodles” Bentley Continental GTC, unveiled in 2024 and sold on the night of its launch. The project’s success sparked interest among customers who wanted to see the same style applied to other models, leading to the expansion of the collaboration.
Now, buyers will be able to choose between two new visual concepts developed jointly by the two brands: Standard and Dark. The first unit configured with the Boodles Standard specification will be a Bentayga EWB Azure, already available for order at Bentley dealerships, with deliveries expected in 2026.
The Standard version focuses on a blend of soft elegance and refined finishes. The interior features Gravity Grey and Linen upholstery, Autumn Stone and Piano Linen trims, diamond-shaped details, and carefully integrated ambient lighting. The center console receives an exclusive “Be Boodles” design inspired by diamonds, while the Powder Pink tone appears in embroidery, contrast stitching, and painted pinstripes, creating a direct link to the jeweler’s visual identity.
On the outside, the design follows the same sophisticated approach, with an Anthracite body, self-leveling wheel badges with a jewel-like appearance, Boodles emblems, and Powder Pink pinstripes on the mirror caps.
The Dark specification delivers the same exclusivity but with a more restrained and dramatic interpretation. The Satin Anthracite exterior is paired with a Beluga and Baroda cabin, along with Piano Black surfaces. In this configuration, the pink accents are replaced by silver and chrome touches, referencing the use of platinum and 18-carat white gold found in the “Be Boodles” jewelry collection.
According to Bentley, each car will be configured to order, with meticulous attention to materials, colors, and finishing details. The goal is to offer an even more exclusive experience for customers seeking distinction in every aspect of the vehicle.
The partnership also highlights the shared origins of the two brands. Boodles was founded in Liverpool and remains a family-owned jeweler after 228 years of history. Bentley, in turn, has been producing its luxury vehicles in Crewe for around 80 years. Located roughly 48 kilometers apart, the two companies share not only their northern England heritage but also a commitment to British design and high-level craftsmanship.
For Nicola Brown, Bentley’s marketing head for the EMEA region, the collaboration represents the union of two brands that value timeless luxury and extreme attention to detail. Honour Wainwright, Boodles’ marketing director and a member of the founding family’s sixth generation, described this new phase as a natural evolution of a partnership between two British houses with similar identities and values.
+ Lockheed Martin Announces Deal to Quadruple PrSM Missile Production in the U.S.
Source and images: Bentley. This content was created with the help of AI and reviewed by the editorial team.
