Audi launches new brand in China focused on electric models and young audiences (AUDI)
Audi announced a new joint venture with SAIC in Shanghai to launch an exclusive brand called AUDI, aimed at the Chinese market.
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This partnership aims to offer new premium electric vehicles, especially for young and tech-savvy consumers.
The first reveal was the AUDI E concept, an electric GT car with a unique, minimalist design, different from traditional Audi models and without the four-ring logo.
The AUDI E concept, developed in both Germany and China, precedes the launch of three new electric models planned for 2025. Focused on the mid- and large-size segments, the partnership with SAIC will allow Audi to reduce production time by up to 30%. The AUDI E Concept, for instance, features two electric motors delivering 764 hp and a range of up to 700 km, according to the Chinese CLTC cycle.
Designed with the preferences of the Chinese market in mind, the new AUDIs will include advanced driver-assistance features. Audi plans to offer these models alongside its existing vehicles in China, expanding its presence in the world’s largest automotive market and accelerating its transition to the battery-electric vehicle segment.
Audi launches new brand in China focused on electric models and young audiences (AUDI)
Source: Car Magazine | Photo: AUDI | This content was created with AI assistance and reviewed by the editorial team
