Audi Faces Decline in Sales in 2024, But Bets on New Models and Line Renewal for Recovery (Instagram @audi)
After a challenging 2024, with a 21.3% drop in sales in Germany and an 11.8% global decline, Audi faces a year full of challenges.
The company saw its sales drop to 1.67 million units, down from 1.89 million in 2023. Moreover, the performance of its electric models did not meet expectations, with the Q6 e-Tron seeing an 8% drop in sales, while the Q4 e-Tron was the most successful model in this segment.
The German automaker attributes the sales decline to a combination of factors, such as challenging economic conditions, a highly competitive market, and a shortage of parts. Additionally, the company is going through a process of renewing its vehicle lineup, which temporarily affected sales.
Audi CEO Gernot Döllner highlighted that 2024 is a transitional phase, with the brand’s portfolio being rejuvenated for the coming years, with over 20 new models planned for 2024 and 2025.
This year, Audi will launch new models like the Q3 and A7, and expand its plug-in hybrid lineup. The Q3 has already been spotted during tests and features a more aggressive design, with thinner headlights and a larger grille. The A7, in turn, will undergo significant changes, replacing the Sportback version with a more traditional sedan, and will include new variants, such as the Station Wagon and Allroad.
Source: Quatro Rodas | Photo: Instagram @audi | This content was created with the help of AI and reviewed by the editorial team
