Alfa Romeo faced controversy when naming its new electric model Milano Junior, initially planned to be launched as Milano EV.
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Italian government authorities objected to a car assembled in Poland being named after Italy’s second-largest city. Faced with pressure, Alfa Romeo opted to change the name to Junior, preserving the brand’s reputation and avoiding unnecessary controversy.
This new electric crossover, the Alfa Romeo Junior, marks the beginning of an ambitious mission for the brand to achieve 100% emission-free sales by 2027.
With prices starting around $31,800, the Junior promises to compete in a populous and lucrative market. Offering electric and hybrid options, including a more powerful version, Alfa Romeo is positioning the Junior as an attractive choice for European consumers.
The model catches attention with its design blending classic Alfa Romeo elements with modern features. Its interior offers ample cargo space and practical features like parking sensors and level 2 autonomous technology.
Alfa Romeo is confident that the Junior will be a successful addition to its product lineup, meeting the demands of a rapidly evolving market towards electrification.
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