Jaguar reinvents its luxury image with an innovative electric car and bold design (Instagram @jaguar)
Jaguar is reinventing itself as a luxury electric vehicle brand, abandoning combustion engines to focus on design and exclusivity.
With an impressive concept called Type 00, the company promises to create cars with striking aesthetics and minimalist interiors, setting them apart from other electric models that prioritize aerodynamics.
This shift reflects the brand’s new strategy, aiming for higher profit margins even if it means selling fewer cars due to premium pricing.
The first model of this new era, scheduled for 2026, will be a fully electric grand tourer featuring bold design and unique characteristics such as 23-inch wheels and no rear window. The starting price in the UK will be $152,500, with similar pricing in the U.S. market.
Jaguar believes its customers prioritize design and interior features over the engine, making electrification an attractive but secondary feature. While range is not the main focus, the model will offer up to 770 km under the WLTP cycle and enable fast charging, achieving 321 km in just 15 minutes.
Manufactured in the UK, this new vehicle is designed to stand out in a competitive market, positioning Jaguar as a reference for innovation and style among luxury electric cars.
Source: Motor1.com | Photo: Instagram @jaguar | This content was created with the help of AI and reviewed by the editorial team.
Ver essa foto no Instagram
